Those who love you don’t harm you I directed this TVC from the advertising class at Macleay College for OUR WATCH, an initiative to prevent domestic violence. Research has uncovered that domestic violence finds its origins in sexist, bullying and abusive behaviour in teenagers, so the students were briefed to develop a campaign aimed at
Life in Hyperreal I developed these concepts for a series of commercials with Daniel Schäfer from the agency ICO. Aimed at featuring some aspect of normal life in an unusual or unexpected way, I directed these spots without using special effects. Agency: ICO | Producer: Daniel Schäfer | Camera: Felix Storp | Postproduction: André Brüggemann
An advertising campaign to promote the natural beauty of Byron Bay I wrote and directed this television commercial as part of an integrated marketing strategy focusing on promoting the natural beauty of Byron Bay. Commissioned by the agency UTOPIA CREATIVE, it went on to become the most successful regional destination focused campaign in Australia. Thanks to Adrian and Jeff
A film for the Sternenbrücke Children’s Hospice I wrote and directed this poetic film to encourage donations to the Sternenbrücke Children’s Hospice, where terminally ill children spend their final weeks. Agency: ICO | Producers: Daniel Schäfer & Malte Lücken | Postproduction: Andre Brüggemann | Music: Felix Behrendt
The Spirit of the Race I conceived and directed this spot for Germany’s channel 2 (ZDF) for their presentation of the Tour de France cycling classic. I used the national heroine “Marianne” to personify the French landscape. The cyclists have to resit her temptations as they push on the conquer the French terrain, weather and
The Competition with the Gods I conceived and directed this campaign for Germany’s channel 2 (ZDF) as part of a series for the 3 major sporting events that year: Olympia, the Tour de France and the Soccer European Championships. The linking element in each concept was always a competition between the past and the present. The uniting
