An advertising campaign to promote the natural beauty of Byron Bay
I wrote and directed this television commercial as part of an integrated marketing strategy focusing on promoting the natural beauty of Byron Bay. Commissioned by the agency UTOPIA CREATIVE, it went on to become the most successful regional destination focused campaign in Australia. Thanks to Adrian and Jeff for all the support, and of course to the beautiful Lisa-Mae.
Client: Byron United | Agency: Utopia Creative | Production: GT Films | Camera: Damien Beebe