Those who love you don’t harm you

I directed this TVC from the advertising class at Macleay College for OUR WATCH, an initiative to prevent domestic violence. Research has uncovered that domestic violence finds its origins in sexist, bullying and abusive behaviour in teenagers, so the students were briefed to develop a campaign aimed at this audience. It was written by Carlos Alcantara as a student project. Amanda Florence managed the production. Thanks too to Cisco Corea for the cinematography.


Agency: Macleay Advertising | Concept: Carlos Alcantara | Camera: Cisco Corea | Production: Amanda Florence